Bars are weekly donations (w/o tip); line is the 4-week moving average.
₹, excluding tips
Campaign views and unique visitors
Repeat viewing
Where visitors drop off between landing and a placed order.
marks the comparison period, scaled to this week's visitors.
Each line is one step of the funnel, week by week
What each visitor and each order is worth.
Donations ÷ unique visitors, ₹
Donations ÷ orders, ₹
Orders ÷ unique visitors
Orders with a tip ÷ orders
Tip amount ÷ tipped orders, ₹
₹ per week
Which campaigns drove the week.
Campaigns grouped by the month they started, so each month's launches can be compared fairly.
Newest first. Shaded cells are 20%+ off their trailing 4-week average.
otd_weekly_summary (category = ad) and otd_weekly_campaigns. Weeks start Monday.
Definitions Orders = orders placed. Donations exclude tips. All ratios are computed from raw counts, so they never drift from the underlying numbers.
Heads-up Cart → order jumps from ~40% to ~80% from the week of 23 Feb while carts roughly halve — most likely a tracking change, not a real improvement.